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🔍 Recent Video Ad Campaigns Featuring Sabrina Carpenter

1. Johnnie Walker — “Enters Her Whisky Era”

  • Sabrina Carpenter is the new face of Johnnie Walker’s latest campaign, with a 30-second video spot titled “Sabrina Carpenter Enters Her Whisky Era.” (Instagram)

  • The ad uses a retro, vintage TV commercial aesthetic, with soft, grainy film texture evoking mid-20th century ads. (afaqs!)

  • The narrative plays on confronting old gender norms in spirits advertising — a voiceover asserts “They told her it was a man’s world. They said whisky wasn’t her drink,” and Sabrina responds nonverbally, rejecting those limitations before being served Johnnie Walker Black Label. (afaqs!)

  • This alignment feels timely with themes she’s exploring in her own work and image — self-expression, confidence, pushing boundaries. (afaqs!)

  • The campaign extends into her concert tour: at selected venues, there are signature Johnnie Walker Black Label cocktails tied to her name as part of immersive branding. (afaqs!)

2. Redken — “Leave It In” Campaign

  • Sabrina is also fronting a new global ambassadorship with Redken, centered on the “Leave It In” campaign for their Acidic Bonding Concentrate (ABC) Leave-In Treatment. (Sports Illustrated Lifestyle)

  • The campaign is theatrical and showtunes-inspired: she steps out of a hotel bathroom robe, knocks over a stack of luggage topped with beauty tools, then wakes up amid a musical ensemble singing/dancing about hair care benefits. (Sports Illustrated Lifestyle)

  • The choreography, staging, and styling pull from Old Hollywood & vintage musical vibes, giving what might otherwise be a standard hair-care ad a glamorous and whimsical twist. (Sports Illustrated Lifestyle)

  • The narrative reinforces that the product (a leave-in treatment) becomes part of her hair ritual and persona. She even delivers lines like “the longer you leave it in, the better it feels,” blending product messaging with her own personality. (Sports Illustrated Lifestyle)

3. Dunkin’ — “Sabrina’s Daydream Refreshers / Daydream Hotline”

  • Sabrina has appeared in video ads for Dunkin’, especially for their “Daydream Refreshers” line (e.g. “Daydream Hotline”). (iSpot)

  • These ads lean lighter, playful, consumer-product focused — showing her in branded tie-ins for beverages. For example, the “Daydream Hotline” ad spot features her in a fun, bright setting tied to the drink’s concept. (iSpot)

  • Her involvement here juxtaposes her more stylized, brand-forward work (Johnnie Walker, Redken) with more mass-market, lifestyle consumer reach.

🎯 Observations & Trends

  • Strategic brand alignment: The campaigns she’s choosing aren’t purely endorsements — they seem to intersect with her own artistic persona. The themes of self-expression, breaking norms, theatricality, and identity show up across both Redken and Johnnie Walker work.

  • Visual storytelling & cinematic flair: Her ads lean heavily on stylized visuals, storytelling, and character — rather than straight product demo or testimonial. Redken’s “Leave It In” is practically a mini music video. Johnnie Walker’s spot evokes classic TV ads but through a modern lens.

  • Multi-touch branding: The Johnnie Walker campaign isn’t limited to digital or TV — it integrates into her concert tour with branded cocktails, making it experiential as well as visual. (afaqs!)

  • Range spanning luxury & mass: Her work spans from luxury (whisky branding) to beauty / personal care (haircare) to consumer beverages. This breadth lets her reach different audiences while maintaining a coherent personal brand.

  • Her visual & musical identity is part of the sell: These aren’t “celebrity cameo” spots — the ads are built around her identity, aesthetic, and performance capabilities. Her work in Redken especially leans into musical theater elements to sell a hair product.


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