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## 🔍 Recent Video Ad Campaigns Featuring Sabrina Carpenter ### 1. Johnnie Walker — “Enters Her Whisky Era” * Sabrina Carpenter is the new face of Johnnie Walker’s latest campaign, with a 30-second video spot titled **“Sabrina Carpenter Enters Her Whisky Era.”** ([Instagram][1]) * The ad uses a **retro, vintage TV commercial aesthetic**, with soft, grainy film texture evoking mid-20th century ads. ([afaqs!][2]) * The narrative plays on confronting old gender norms in spirits advertising — a voiceover asserts “They told her it was a man’s world. They said whisky wasn’t her drink,” and Sabrina responds nonverbally, rejecting those limitations before being served Johnnie Walker Black Label. ([afaqs!][2]) * This alignment feels timely with themes she’s exploring in her own work and image — self-expression, confidence, pushing boundaries. ([afaqs!][2]) * The campaign extends into her concert tour: at selected venues, there are signature Johnnie Walker Black Label cocktails tied to her name as part of immersive branding. ([afaqs!][2]) --- ### 2. Redken — “Leave It In” Campaign * Sabrina is also fronting a new global ambassadorship with **Redken**, centered on the “Leave It In” campaign for their **Acidic Bonding Concentrate (ABC) Leave-In Treatment**. ([Sports Illustrated Lifestyle][3]) * The campaign is theatrical and showtunes-inspired: she steps out of a hotel bathroom robe, knocks over a stack of luggage topped with beauty tools, then wakes up amid a musical ensemble singing/dancing about hair care benefits. ([Sports Illustrated Lifestyle][3]) * The choreography, staging, and styling pull from Old Hollywood & vintage musical vibes, giving what might otherwise be a standard hair-care ad a glamorous and whimsical twist. ([Sports Illustrated Lifestyle][3]) * The narrative reinforces that the product (a leave-in treatment) becomes part of her hair ritual and persona. She even delivers lines like “the longer you leave it in, the better it feels,” blending product messaging with her own personality. ([Sports Illustrated Lifestyle][3]) --- ### 3. Dunkin’ — “Sabrina’s Daydream Refreshers / Daydream Hotline” * Sabrina has appeared in video ads for **Dunkin’**, especially for their “Daydream Refreshers” line (e.g. “Daydream Hotline”). ([iSpot][4]) * These ads lean lighter, playful, consumer-product focused — showing her in branded tie-ins for beverages. For example, the “Daydream Hotline” ad spot features her in a fun, bright setting tied to the drink’s concept. ([iSpot][4]) * Her involvement here juxtaposes her more stylized, brand-forward work (Johnnie Walker, Redken) with more mass-market, lifestyle consumer reach. --- ## 🎯 Observations & Trends * **Strategic brand alignment**: The campaigns she’s choosing aren’t purely endorsements — they seem to intersect with her own artistic persona. The themes of self-expression, breaking norms, theatricality, and identity show up across both Redken and Johnnie Walker work. * **Visual storytelling & cinematic flair**: Her ads lean heavily on stylized visuals, storytelling, and character — rather than straight product demo or testimonial. Redken’s “Leave It In” is practically a mini music video. Johnnie Walker’s spot evokes classic TV ads but through a modern lens. * **Multi-touch branding**: The Johnnie Walker campaign isn’t limited to digital or TV — it integrates into her concert tour with branded cocktails, making it experiential as well as visual. ([afaqs!][2]) * **Range spanning luxury & mass**: Her work spans from luxury (whisky branding) to beauty / personal care (haircare) to consumer beverages. This breadth lets her reach different audiences while maintaining a coherent personal brand. * **Her visual & musical identity is part of the sell**: These aren’t “celebrity cameo” spots — the ads are built around her identity, aesthetic, and performance capabilities. Her work in Redken especially leans into musical theater elements to sell a hair product. [1]: https://www.instagram.com/p/DQP1TR3jnz2/?utm_source=chatgpt.com "Sabrina Carpenter (@sabrinacarpenter) stars in a new ..." [2]: https://www.afaqs.com/news/advertising/johnnie-walker-finds-a-new-muse-in-sabrina-carpenter-for-its-latest-ad-10602256?utm_source=chatgpt.com "Johnnie Walker finds a new muse in Sabrina Carpenter for ..." [3]: https://lifestyle.si.com/celebrities/sabrina-carpenter-returns-to-acting-roots-cheeky-new-campaign?utm_source=chatgpt.com "Sabrina Carpenter Returns to Acting Roots in Cheeky New ..." [4]: https://www.ispot.tv/ad/BgHT/dunkin-sabrinas-daydream-refreshers-daydream-hotline-featuring-sabrina-carpenter?utm_source=chatgpt.com "Dunkin' Sabrina's Daydream Refreshers TV Spot ..."