Your latest video, WORK, is currently performing below its typical range for views, but it's showing some very strong engagement signals from the viewers who are watching.
Here is a breakdown of how it's doing so far:
What’s Performing Well
- Strong Audience Retention: Even though the video is short (10 seconds), you're seeing an Average View Percentage of 92%. This is above typical (which usually ranges from 62% to 83%), meaning that almost everyone who starts the video is watching it nearly to the very end.
- Solid Watch Time per View: Your Average View Duration is 9 seconds, which falls right within your typical range (7s–28s). This suggests the content is holding the interest of those who click.
What Needs Improvement
- Lower Reach & Views: With 4 views so far, it’s currently below your typical range (70–840 views) for this stage.
- Swipe-away Rate: The "Stayed to Watch" ratio is 25%, which is slightly below your usual benchmark (26%–44%). This indicates that many viewers in the Shorts feed are swiping past the video quickly.
Hypothesis & Recommendations
The high retention (92%) tells me that once people start listening to the "one thing to say" hook, they are sticking around for the "work" punchline. However, the lower "Stayed to Watch" ratio suggests the very first second might not be visually or audibly arresting enough to stop the scroll.
Recommendations for your next Short:
- Sharpen the "Hook": Try adding a bold text overlay or a more dynamic visual change in the first 0.5–1 second to give viewers a reason to stop swiping before they even hear the first word.
- Check the Title: Since the current title is "WORK," you might experiment with something that creates more curiosity or a "loop" effect, which can encourage rewatches and help the algorithm find a wider audience.
Keep experimenting, greatguyaaa! The fact that you're holding onto your audience for 92% of the video is a great foundation to build on.
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